Store reviews
Geri T

I purchased down pillows from Guildcraft 18 years ago and only recently was feeling that they were a bit wimpy. I contacted Guildcraft and spoke to Carolyn who offered me a few alternatives. In the end she and Cindy added some additional down to my pillows and mailed them back to me in a very timely fashion.

It is like a brand new 100% goose down pillow that I’m sure will see me through retirement! 

Jacqueline D

Great customer service!

Jean & Chris H

Our son's new duvet is “everything a duvet SHOULD be”! We love it! Thank you so much -  you have made him a happy camper! 

Pure Down Classic Pillow – 700+ Loft Canadian Goose Down, Hypoallergenic Softness

Pure Down Classic Pillow – 700+ Loft Canadian Goose Down, Hypoallergenic Softness

The Pure Down Classic Pillow delivers timeless comfort with a cloud-like feel. Filled with 700+ loft Canadian Hutterite white goose down, it offers gentle support, breathable softness, and hypoallergenic peace of mind—all in a beautifully simple design made to elevate your sleep.

Regular price $259.00 CAD
Regular price Sale price $259.00 CAD
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  • Free Shipping over $500 in Canada
  • Proudly Canadian since 1982
Made In Canada View full details
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Timeless Comfort, Refined by Nature

Handcrafted for pure, effortless sleep, the Pure Down Classic Pillow is filled with 700+ loft Canadian Hutterite white goose down—known globally for its exceptional softness and breathability. Naturally hypoallergenic and built to retain its loft, this pillow offers a balanced blend of plush comfort and gentle support. Available in three standard sizes and packaged in a breathable cotton storage case, it’s the perfect everyday pillow made with extraordinary care.

  • 700+ loft Canadian Hutterite white goose down for premium softness
  • 100% cotton down-proof ticking for softness and temperature regulation
  • 400-thread count fabric for a smooth, durable finish
  • Naturally hypoallergenic and safe for sensitive sleepers
  • No-shed design for clean, uninterrupted rest
  • Includes a cotton storage/travel case for convenience
  • Made in Canada with ethically sourced, premium materials

****Due To Government Regulation and The nature of our Product We Are Unable To Offer Exchanges or Refund "All Sales Are Final" .

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  • Wash in warm water at home
  • Dry on medium-high heat (check dryer often & reposition pillow every 1/2h): this can take 1-3 hours depending on the weight of the pillow
  • Recommendation: use dryer balls
  • Do not dry clean
  • Alternative: See Guildcraft's Down, Feather Pillow & Duvet Refresh Service
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In-Store Pickup

Orders placed online using the "In-Store pickup" option, will be available at our location in Downtown Guelph. Orders will not be made available until you receive a confirmation that your order is ready for pickup.

Made-to-Order Production

Many of our products are made to order to ensure the highest level of quality and customization. Depending on the item, wait times typically range from 3 days to 4 weeks before your order is ready to ship. 

Tracking Orders

Upon completion of your order, you will receive a confirmation email, which will include a link that will direct you to updated status information.

International Shipping

We ship worldwide. If you are located outside Canada — please contact us at 1-800-247-9521 or email cguild@duvet-pillow.com to place an order.

Customization Options

If your order requires for a specific type of filling, such as: Eider Down, Polish Goose Down, James Bay Goose Down or any other types of fillings (wool, silk or a different construction) — please contact us or call to inquire about what we can offer you. 1-800-247-9521

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Is the down in this pillow ethically sourced?

Yes, our pillow is filled with ethically sourced 700+ loft Canadian Hutterite white goose down, known for its superior quality and comfort. It's also hypoallergenic.

How do I choose the right firmness for my pillow?

We offer customizable options to suit your preferences. Consider your sleeping position: side sleepers often prefer firmer pillows, back sleepers with medium firmness, and stomach sleepers with softer pillows. We can modify the amount of downfill to achieve your desired comfort level.

How often should I wash my down pillow?

To maintain freshness and extend the life of your pillow, we recommend washing it every six months. Always follow the care label instructions. For best results, consider professional cleaning as down can be delicate.

Will this pillow lose its shape or flatten over time?

While our Pillow is crafted with high-quality 700+ loft down to maintain its shape and loft, it's natural for all down pillows to gradually compress over time with regular use. To ensure long-lasting comfort, we recommend daily fluffing and proper care. If your pillow has visibly lost its original sheen or appeal, consider our refreshment service for optimal performance. We will professionally clean and restore the pillow's loft. This service helps extend the life of your pillow, keeping it plush and supportive for years to come.

Is this pillow suitable for people with allergies?

Yes, our pure down pillow is hypoallergenic, making it suitable for most people with allergies. The high-quality down is thoroughly cleaned and the no-shed design prevents feather and dust release, contributing to a cleaner sleeping environment.

Pure down classic pillow propped up on a table.

Balanced Comfort in Three Classic Sizes

Choose from Standard, Queen, or King sizes to suit your bed and sleep preferences. The down fill is expertly proportioned in each size to offer consistent loft and balanced comfort, perfect for back, side, or stomach sleepers.

  • Available in 3 size options
  • Balanced fill for everyday support
  • Classic design that suits any bed
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A hand holding a bunch of Canadian Hutterite goose down feathers that are used in Guildcraft's duvets.

Canadian Goose Down for Natural Softness

Filled exclusively with 700+ loft Canadian Hutterite goose down, this pillow offers exceptional softness and breathability. The premium fill provides that perfect, plush sink-in feel that gently cushions your head for truly restful sleep.

  • Soft, lofty, and breathable
  • Ethically sourced for peace of mind
  • Renowned Canadian Hutterite down quality
Pure down pillows by Guildcraft spread on a bed with a focus on classic pillow.

Hypoallergenic & Clean Sleep Design

The Pure Down Classic Pillow is made with sanitized, hypoallergenic down and a no-shed construction to prevent feather pokes and dust release. It's easy to care for, and comes with a cotton case for storage or travel—keeping your pillow fresh wherever life takes you.

  • Hypoallergenic and allergy-friendly
  • No quills, no poking, no mess
  • Includes breathable cotton case for storage
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  • 5 stars: 10 (100%)
  • 4 stars: 0 (0%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
R
Rhona H.
Perfect Support for Back Pain & Travel

After my husband's back surgery, the down-filled travel pillow has been a lifesaver—not just for travel but also as lumbar support for sitting anywhere. Its perfect size and softness allow it to adapt, unlike rigid foam pillows. Personally, I always travel with my full-size Guildcraft lightly stuffed goose-down pillow in my backpack. It’s much better than molded neck support pillows and offers an excellent alternative to hotel pillows, which can often be uncomfortable. Beyond pillows, I love how comfortable and lightweight the bedding is, and my duvet cover is absolutely gorgeous. Having a pillow that I can shape to suit me makes all the difference in getting a perfect night's sleep. Without a doubt, I’d rate it a 10!

M
Maria V. (Aurora, CA)
Great pillows

These pillows are pure down and perfect for people who like a pillow that has a lot of pliability. I already have another classic down pillow from many years back. They last a long time.

m
mary l. (Ottawa, CA)
Exceptional, as always since I have purchasing for more than 30 years, and Cindy I hope you are well

As above

J
Jim (Kanata, CA)
Down Pillow

I love it!

M
Mara P. (The Villages, US)
Perfection in a Pillow!

I've ordered many pillows from Guildcraft, and as always, this last order was perfect. Puffy, soft, but not insubstantial, holds its shape, and I know it will do so even after years of nightly use. The feather core version is my husband's favourite; it has a heavier, denser feel, which likes.

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Lucas S.
Well made

The purchasing experience was great and the feeling of the product does not disappoint. I’ll be getting one of these pillows for everyone in my family!

Thank you for your review!

K
Kevin K.
Superior comfort

This pillow is well-made and keeps its shape. I’ve been suffering from neck and shoulder pain for years but this product has helped me sleep pleasantly. Will definitely reorder when the time comes.

R
Rosie
A perfect combo

I bought this pillow to complete my goose down duvet, and now my bed feels like heaven, so comfy and luxurious. The only thing I regret is how difficult it is to get out of bed every morning!

V
Vanessa
The right pillow

Just perfect for a side sleeper like me! They puffed up within 24 hours and I like the fluffy and luxurious look they give to my bed.

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Laura
Great nights of sleep

I grew up with down pillows, so my expectations were relatively high. I am amazed by the quality of the materials and sleep through the night without tossing or turning. I’ll be buying more!