Down & Fill Power Explained

Down is a time-tested amazing insulator, with wonderful temperature regulation properties. This is why down is such a prominent component in many of our handcrafted products like our duvets & pillows.


What is the difference between Down vs. Feather?

Feathers are the principal covering of birds, have a flat construction and are two dimensional. A feather has the hard quill shaft running down the centre with a series of fibers joining them together into a flat structure on each side of the shaft.

Down is the light, fluffy undercoating that geese, ducks and other waterfowl have next to their bodies, underneath their feathers. It is three dimensional and round in nature. Down has evolved specifically to protect the bird against the climate, keeping them warm in the winter and cool enough in the summer.  


The Takeaway

Down is a wonderful filling with tremendous insulating properties. Down varies in quality, and higher loft down provides a much greater fill power by virtue of being more efficient. We use high quality, ethically sourced down from Canadian Hutterite Farms, which produces some of the most sought after down worldwide.

At a lower price point, some of our products combine the wonderful loft of down, with the support of feathers, such as our popular Pure Down Surround Pillow or Pure Feather & Down Blended Pillow.

About the author: Cindy Guild

Cindy Guild is a passionate entrepreneur and visionary who founded GuildCraft Duvets & Pillows in Guelph, Ontario in 1982. She used her unwavering commitment to quality, comfort, and innovation to build a company that brings quality-consistent and luxurious fabrics, linens and designs to customers.

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Hi Gula! We hope are you are doing well, yes comfort is more important now than ever it seems.. We are accepting phone and online orders for delivery!

Best wishes.
the team at Guildcraft


Hi guys!!!

I truly hope you are all well and enjoying being together or isolated, but as long as you are comfortable as you’re comfortable as your products! We bought your pillows and comforters for two kids and us as a couple during a show in Toronto. Are you open for business? Love , Gula

Gula Essipov

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